360 Artist Agency: A Focus on Quality

In the heart of music city, there are many companies that keep the country music industry humming. 360 Artist Agency is one of those companies—infusing their passion into the industry as a talent booking agency. The agency is responsible for booking tours for all of their acts. 360 Artist Agency represents Mark Chesnutt, Heartland, Miranda Lambert, Neal McCoy, Randy Rogers Band, Rio Grand, Clay Walker, and Lee Ann Womack.
Although the agency was newly formed in 2007, their staff consists of professionals that have over thirty years of experience in the music industry. Joey Lee, son of Buddy Lee, is the Owner and Founder of 360 Artist Agency and grew-up in the music industry alongside his dad at Buddy Lee Attractions. Risha Rodgers, formally with Creative Artists Agency, was one of the first female booking agents and brings 15 years of experience with her. The newest addition is agent Henry Glascock whose background includes over 8 years of promoting and booking shows. “We have a small but mighty team,” states Angela Lascelle, Office Manager. 360 Artist Agency has a clear vision of their company, which is to continue building a booking agency that is selective and focused on quality. They are very passionate about the artists that they represent and the role they play in their careers.

The Role of Technology As 360 Artist Agency moved from their old office to a new facility in Cummins Station, they made a giant leap in their technology infrastructure. Prior to the move, they utilized a shared computer system provided by their previous landlord. This system had limited sharing of information in a typical peer-to-peer network, no backups, outdated applications, and little to almost nonexistent security.
Today they enjoy a complete small business network based on Microsoft’s Small Business Server. The infrastructure also consists of up-to-date Dell Workstations with up-to-date applications, including Microsoft Office 2007. Connectivity to the outside world is through CIO Office’s partner, Nuvox. Nuvox’s VoxIP integrated T-1 service provides both voice and data services. Relying heavily on email to communicate with both their artist and promoters, 360 Artist Agency now has a fully functional Exchange server, which is capable of utilizing shared calendars, enhanced distribution groups, and many more features.
A secure firewall provides protection from the outside world and the Trend Micro Worry Free security suite protects their information from Virus, Spyware, and Spam. With daily backups, they rest assured that the information they rely on to book their artists across the country is protected.

"We came from a non-network set-up to a set-up where we have a T-1, networks, and printers that are all connected. There is a definite increase in productivity and having systems that we can rely on has made a definite impact on us. If there are problems, CIO Office is here on a moment’s notice. That is the nature of this business; we can’t afford to wait three or four hours for someone to show up to fix something. I think that is what CIO Office brings to our company.
Also, we are a paperless company. We do everything via scanning and email – all of our contracts are scanned and sent via-email to our buyers, our managers and our clients. The turnaround time is much quicker and the organized access to documents saves time. When a record label, public relations firm, tour manager, business managers, etc. need something, we are quick to provide it. This is one big way that technology has impacted the service that we provide.”
Angela Lascelle, Office Manager for 360 Artist Agency, Talent Booking Agency

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